1. Look far and wide for opportunity.
Ma
categorizes those who fail as often being myopic to opportunity. Look
across the professional and financial landscape with a broad lens first,
considering all possibilities. Then, bend down to dig under every rock
and in every nook and cranny for potential opportunities.
2. Treat every opportunity as an open door.
No
chance is too small, too menial, or beneath you. When something lies
before you, seize it. Grasp it with all of your strength, work this
opportunity with all of your heart. Bring everything that you are to
bear on this task. Do not treat anything as small if you want large
results.
3. Seek understanding.
Work
to understand both your current position and the position to which you
aspire. What, exactly, are you working for? Why? What will it take to
get you to where you want to go?
4. Act quickly.
Sometimes,
the race does go to the swift. What most folks miss, however, is that
being “swift” means bouncing back from failure, not necessarily running
most quickly at all times. Acting swiftly can also mean being the first
one out of the blocks when the gun goes off. When an opportunity
presents itself, act.
5. See beyond your circumstances.
No matter what your current condition, how or where you grew up, or what education or training you feel you lack, you can be successful in your chosen endeavor. It is spirit, fortitude, and hardiness that matter more than where you start.
6. Channel your ambition.
It is your job as a visionary to become single-minded in your ambition. Focus on your goal, work toward it, and never let it go.
7. Be courageous.
When
Ma launched Alibaba Group, a highly successful group of internet
businesses, he did so in the face of cautionary feedback from potential
backers. There is a time for boldness, and in pursuit of your chosen
ambition is that time.
8. Take chances in your youth.
If
you are not rich by the time you are 35, says Ma, then you have wasted
the opportunities of youth. Capitalize upon these young years, with
their energy and imagination, by giving in to your ambition and the
pursuit of it.
9. Unify your team toward a common goal.
You
will never succeed in unifying every member of your team behind a
single person. Ma estimates that 30% of people will always disagree with
you. Unite them behind an idea, cause, or mission, however, and you
can harness the power of the team.
10. Make yourself replaceable.
Part
of unifying behind an idea or mission is reducing dependency upon any
particular individual, including the founder or lead boss. Cultivate the
ideas, skills, and approach that you value in individuals you trust.
When you move on, their leadership will ensure the continued success of
that mission or idea.
11. Hire those with better technical skills than you possess.
If
the boss has better technical skills than the employees, then they
hired the wrong people. Workers should always be technical experts. Hire
them, empower them, and let them do their jobs. They’re better at it
than you are.
12. Lead with vision, tenacity, and grit.
There
are skills that are vital to successful leadership of any company or
endeavor — vision, tenacity, and grit. A leader must be a visionary,
able to see opportunity where others do not and acknowledge challenges
before they come. A leader must be tenacious, be able to “hang in there”
when a less determined individual would have long since given up. A
leader must have grit, that ability to buckle down and do what is
required in order to get the job before them, done.
13. Persevere.
Hard
times will come. Challenges may be everywhere even at launch. Keep that
founding vision in mind, and cling to it in rough waters as a
lighthouse and guide. Your actions will inspire others to do the same.
14. Attitude is more important than capability.
It
is your attitude that determines your altitude. Whether in smooth times
or rough, successful leaders remain calm, confident in their mission,
and focused on their desired outcome.
15. Savvy decision-making is more important than capability.
The
most successful leaders are not always the smartest or the most
qualified on paper. They do, however, surround themselves with extremely
capable experts, turn to them for input, and make clear decisions. It
is the decisions you make that will advance you and your endeavor
forward one step at a time, not how qualified you are to move from
square to square.
16. Money and political power cannot exist together.
Money
and political power are mutually exclusive. One is the powder keg, the
other, the match. Where both exist, an explosion will occur. If you are
interested in both, pursue them consecutively, not concurrently.
17. Resilience is only understood after you have gone through hardship.
An
intellectual understanding of resilience means nothing. The capacity
to be resilient means nothing. It is only after having gone through
hardships and having been tested, that an individual can be deemed
“resilient.”
18. Your job is to be more diligent, hardworking, and ambitious than others.
There
is a simple formula for success, every time. Be diligent. Work hard.
Never lose sight of your ambition. Whatever form your endeavor takes,
these principles hold true.
19. Compete with grace.
If
you treat your competitors as enemies, you will be seen as an enemy
yourself. You will soon be surrounded. Instead, enter professional
competition with grace, honoring your competitor and remembering that
next time, the tide may turn another way.
20. Take all competitors seriously.
No
competitor is a giant unless you make them one in your perspective.
Treat all competitors with respect; treat your own business with
respect. All have an equal chance of success when the competition
begins. The one you overlook may be the one that beats you.
21. Behold yourself a giant.
Every
large business started somewhere. Your business started somewhere. All
deserve a seat at the table. Behold yourself equal to those you are
competing with, and conduct yourself accordingly.
22. Winners do not whine.
While
occasional poor spirits are to be expected, with the accompanying
utterances of annoyance or dejection, regular whining is a sure sign of
failure. All endeavors will bring hardships and challenges. How you deal
with them will indicate the success of your business. Winners do not
whine.
23. Customers are first; employees, second; shareholders, third.
As
a leader, you only have a certain amount of time and energy. Give yours
to those who enable your business, first — your customers. Those who
make your business run come second — your employees. The shareholders
are given attention and resources only after the first two have been
satisfied. Many business owners spend all day, every day, catering to
the shareholders. This resource allocation is not sustainable.
24. Forget about the money.
You
did not launch your business or project solely for the money. You went
down this path to build a particular lifestyle, or to meet a need of
your soul and mind. If you focus on the money, you will make different
decisions than if you focus on the journey. Walk the path you started
down diligently, with ambition; the money will come.
25. Find the right people, not necessarily the best or most skilled people.
The
most skilled people on paper are not necessarily the ones who fit best
into your culture, or work best with you. The most efficient people on
paper may not be those you trust most. Sparkling resumes do not mean
that an individual can grow and evolve with your company. Find the right
people, now. They are the best people. Their skills can be developed,
as will yours.
26. “Free” is a very expensive word.
When
you give something away for “free,” you give away profits, as well as
resources of manpower spent during development, implementation, and
follow-up, and possibly intellectual property in the form of a great
idea. Think carefully before you run such a promotion. Nothing is truly
free.
27. A smart man uses his brain to “speak”…
The
words that come from another’s mouth are not meaningful. Engage your
mind. Utilize your intellect. Make decisions from an informed, grounded
perspective.
28. … a wise man uses his heart.
Likewise,
trust your intuition and your knowing. Making decisions from a place of
faith can serve you exceptionally well, particularly with regard to
personnel and when identifying strategic objectives.
29. We are born to enjoy life, not to spend it working.
The
point of life is not to simply work, work, work, grinding away our
bodies and our minds until we die. The focus should be on enjoyment, not
only of your work but by creating time to play, relax, and enjoy those
around you. If you work your life away, you will regret it — this is
guaranteed.
30. Giving up is the greatest failure.
You
will never know what you can achieve and accomplish, unless you try it.
You will never know if your idea will “work” or if the business will
produce, unless you stick with it. Adapt your ideas, change your
strategies if you must, but never give up.